Native app, web, or hybrid?

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There is no doubt that mobile applications have conquered a large market and have modified the way people use the internet on a daily basis. When it comes to choosing an application for your own store, business or project: what is the type of application you should use according to your needs? Get to know the specifics of native apps, web apps and hybrids. Afterwards, you can draw your own conclusions.


Basically, you can find three types of applications available in the market: native applications, in the specific language of the system that is to be used; web applications, designed to be more universal and usable from several platforms. Finally, so-called hybrids, a combination of the two. Get to know them better!


They are applications developed in the language used by each of the platforms they are going to be built on. They have been specifically designed for that system and not for another one, be it iOS, Android or Windows Phone. They are usually costlier to develop, but on the upside they can provide a user experience that is absolutely satisfactory and customized to the device they run on. The question is that if you want to reach Android, iOS and Windows Phone, you will have to provide three different application set-ups. Think of the applications exclusive to iPhone as a clear example of a native application.


They are based on programming languages typical of web such as HTML, JavaScript or CSS. This makes them much more flexible and easy to program. In addition, they have the advantage that they can be added to a responsive or adapted design. They are practical, less costly, but they necessarily depend on the internet connection to run without problems. On the downside, they do not always fulfil all the requirements of the used device, and usually they are not as bold in terms of IT security. Some examples are the applications used to read newspapers or those of simple online retail services. There are loads.


These applications are a combination of the other two. They can mix features of JavaScript or HTML with aspects that have to do directly with a native application. To get an idea, some massive applications like Uber or Instagram are created under a hybrid system, which enables them to offer a reliable application both on iOS and in Android, something essential nowadays. Moreover, this enables the developer to focus on aspects of the application other than the language used. This type of applications will not reach the level of specificity of a native application, but many experts prefer them even to native ones, because of their availability and of the fine quality of the final product they provide.


For sure, if you want and application for your store, business or website, you should first consider what type of application you are going to use for your target groups.

  • A native application is an option you may want to consider if you need strong security options (e-commerce, for example) and an absolutely satisfactory user experience for your users. The cost is going to be bigger and if you want to reach several types of devices you will have to develop more than one application.
  • A web application will suit you if your budget is not very high and you want to do an application to build customer loyalty or offer more and better functionalities than you do through your web browser version. It can be developed in a relatively affordable way and you are going to obtain great results all the same.
  • Hybrids applications are an excellent option if you have the opportunity to develop something halfway through native and web. Also, remember that there are tools that allow you to combine some languages. You will get something more than a web application, but less than a native one. And you are going to get a very interesting end result.

Applications are small programs that have revolutionized the use of mobile devices and of the internet itself. Are you going to stay out of this? Ask your developer and start to think up a plan to bring your store or business into this trend.

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